Once again this year, curious minds met at the Toy Business Forum at Spielwarenmesse 2024 to improve their know-how.  You can find the highlights here every week. Today at WebcastWednesday: Christian Krömer and his experiences with artificial intelligence in retail.

About the presentation

Artificial intelligence – obviously cool, but what could it possibly do for us? That was Christians quite uninformed thought for some time. Until he was at last year’s OMR (Online Marketing Rock Stars) in May and suddenly had an iPhone moment. Since telling his employees about this, AI has been an essential part of their work activities. They now use artificial intelligence on a daily basis.

About the speaker Christian Krömer

Christian Krömer has been Managing Director of Spielwaren Krömer since 2005 and CEO of Toysino since 2023. He is also on the Advisory and Supervisory Boards of idee+spiel and the Executive Board of BVS. He is a member of the Steering Committee of the Bavarian Retail Association, of the Plenary Assembly of the Chambers of Industry and Commerce (IHK) for Munich and Upper Bavaria and of the IHK Trade Committee.