Video

Conscious Consumption: How Sustainable is Sustainability for Brands

From more frequent and extreme storms, unprecedented heatwaves to global protests for equal rights and personal freedom, we’re feeling the impact of human-caused pressure on planet and people. Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. Based on proprietary quantitative consumer research in 8 markets and fuelled with case studies from the global toy industry, Joeri Van den Bergh shares insights on how brands can be more sustainable in a credible and relevant way.

Joeri van den Bergh, InSites Consulting

About the speaker:

Joeri Van den Bergh is co-founder, managing partner and NextGen expert at InSites Consulting. He has extensive experience of all aspects of branding, marketing, and advertising to kids, teens and young adults. His clients include global customers such as AB InBev, Coca-Cola, Spotify, Ferrero, Red Bull, IKEA, Converse, Nestlé, AXA and Procter & Gamble for whom he has provided research and advice on how to target the youth market. He is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business and on consumer trends and futurism. His best-selling marketing book "How Cool Brands Stay Hot: Branding to Gen Y and Z" has been awarded several times (a.o. The American Marketing Association Book Prize). As a marketing professor at one of Europe’s leading business schools (Vlerick) Joeri is continuously updating his insights and foresights on consumer behaviour in a fast-changing world.

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