The future of retail combines two trends: sustainability and digitalisation. This is important, because sustainability and energy savings are the cornerstones of efficient, customer-oriented retailing. This throws up many questions. How is the market changing? What is the role of “green” retailing in this?
(Digital) Innovations facilitate more sustainable action. But what is important in this regard? Which digital approach is the right one in each case? This presentation will also look at the downsides of digitalisation and explore how sustainable omnichannel retailing actually is.
About the speaker:
Dara Kossok-Spieß digitalises retail from the shopping basket to AI. In 2020 she founded the Diversity Offensive of Retail initiative, which focuses on diversity, diversity management and a non-discriminatory retail sector. Dara expresses her social commitment as Head of Social Media Communication for the MentorMe women’s mentorship programme and as a partner in the intersectional SWANS Initiative network. She also serves as a local politician.