• Why “online” is no longer “online”
• Leverage effect: big steps that cost little
• Tips and tricks to get you started straight away
• USPs – how to get them and how to use them
About the speaker:
Since 2005 Nick Zwar has focused on online marketing and concentrated on search engine marketing in particular. As Training & Development Head at morefire, he is responsible for internal training and education as well as external seminars and workshops. He places great value on usefulness and comprehensibility when giving presentations. Originally wanting to become a filmmaker, he spent a lot of time on film sets and with advertising agencies in Los Angeles during his years of training and travel. He had a conventional start to his advertising career as a storyboard artist and screenwriter, as there was not yet any online marketing back in 1989.