It's TikTok Time

Sales Channel with Future Prospects

People love TikTok! Young social media users in particular are highly engaged in consuming and creating short videos on different topics. The entertainment aspect plays a central role in this, but businesses are also increasingly using the channel for marketing and communication. How does TikTok position itself in the social media landscape and how can it be used? What is the young network’s latent potential? What do consumers expect of companies that are active on this platform? The presentation will focus on answering these questions.

Svenya Scholl, socialPALS

About the speaker:

From July 2019 to February 2022, Svenya Scholl was a project officer at the SME 4.0 Competence Center Retail at IFH COLOGNE, which is funded by the German Federal Ministry of Economics and Technology. At the Competence Center, she worked on topics related to the online visibility of retail companies. In particular, small and medium-sized enterprises are in the focus with questions around social media and SEO aspects. Since April 2022 she is Junior Account Manager at the online marketing company socialPALS. She studied social sciences at the Philipps University of Marburg and market and media research at the TH Cologne.

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