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Sustainability is a hot topic in the global toy community. British customers are nowadays more environmentally conscious than ever before.
Aligned with the general increase in global awareness most countries are experiencing, Spain has also been changing towards a more eco-friendly society.
Toys are to become more sustainable in Italy. But many consumers are not yet prepared to pay a premium for it.
A lot has happened in the toy industry in the US in the last 20 years. The trend is clearly moving in the direction of sustainability.
In Scandinavia, the topic of sustainability has a high priority. The Swedish toy industry attaches great importance to the topic of sustainability.
In France, sustainable development is a strongly growing concern and consumers are changing their usage habits.