Spirit of Play - Around the toy industry

Branded content is non-intrusive advertising content that provides value and entertainment while generating an emotional link between brands and consumers.

Anything that becomes popular among children affects the toy industry. The popularity of TikTok or YouTube ignites the development of new toys.

Online and social media marketing campaigns for brands extend visibility and reinforce brand loyalty. How to reach consumers via online social media platforms.

Toy ads from the past help to understand changes in values and attitudes of families, whereas the analysis of current ads provides clues for emerging trends.

Sales trainer Christian Sickel uses a study on brick-and-mortar retailing of 2020 to analyse how shop owners can master the three biggest challenges.

FAO Schwarz opened its first Italian flagship store in Milan. A few days before, Giochi Preziosi opened its first flagship store, too. Toys are back in the heart of Milan.