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Children don't stop playing when they get older, they just start to prefer new technologies over toys. A call to the toy industry: combine new technologies with toys.
China has recently been the main hub for toy manufacturing in the world. With wages rising and production difficult to automate, the toy industry is likely to move on.
Sales trainer Christian Sickel uses a study on brick-and-mortar retailing of 2020 to analyse how shop owners can master the three biggest challenges.
FAO Schwarz opened its first Italian flagship store in Milan. A few days before, Giochi Preziosi opened its first flagship store, too. Toys are back in the heart of Milan.
POP MART revolutionized the toy collectible market. They started with figures designed by artists in 2016 and now run a profitable and sophisticated IP operation system.
Customer retention today: Businesses are shaping their omnichannel offer by collecting and analysing data to match their customers' wishes to perfection.