Spirit of Play - Around the toy industry

Germany is a developing country when it comes to barrier-free access. Rita Ebel is therefore building access ramps for wheelchair users out of colorful Lego bricks.

Be it the iconic 60s’ scooter or a futuristic electric truck: For collectors, licensed vehicles that are exact replicas of their real-life original have an exciting appeal.

When two or more well-known brands enter into a collaboration to establish a new joint product, it's called co-branding. A new innovative approach?

Wooden toys are very much in vogue, and with a new website, the specialist group for wooden toys is further promoting awareness of the toys and their manufacturers.

Hans-Joachim Simon is a pioneer in the “Don’t replace it – repair it!” movement with his business model “Fix it, dad! Toy repairs”.

Licensed toys contribute to the competitiveness of toy stores compared to other distribution channels, but they are nevertheless a risky business.