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Non-fungible tokens or NFTs offer new licensing opportunities for tokens. How collectibles, art and other digital assets use blockchain technology.
A new generation of kid influencers highlights the impact and brand success derived from platforms like YouTube and TikTok.
Covid-19 changed entertainment and shopping habits in Spain as well. An overview of licensed toys in the Spanish toy market.
Toy sales in 2020 varied by country due to different Covid-19 protection measures, geomarketing strategies, and sales channel developments.
Within 25 years Pokémon has become a pop culture phenomenon. Read more about the success story and celebrations planned in 2021.
The COVID-19 pandemic was both, disruptive for cinematic releases and a booster for home viewing platforms. Read the analysis of the impact for movie spin off toys.