Spirit of Play - Around the toy industry

Germany is a developing country when it comes to barrier-free access. Rita Ebel is therefore building access ramps for wheelchair users out of colorful Lego bricks.

Wooden toys are very much in vogue, and with a new website, the specialist group for wooden toys is further promoting awareness of the toys and their manufacturers.

Hans-Joachim Simon is a pioneer in the “Don’t replace it – repair it!” movement with his business model “Fix it, dad! Toy repairs”.

The Spielburg shop focuses on shopping and fine food. Kristina Nußbaumer reports on this interesting symbiosis of toys for sale and gastronomic offerings.

HoloToyz is offering a range of products that come to life through Augmented Reality to encourage play and learning in an innovative and immersive way. learn more about the ideas

Major changes in the media consumption of families require different marketing strategies. The Insights Family has developed a media planning tool.