School Articles, Stationery, Creative Design

School supplies, stationery, and creative crafting play a crucial role in the toy industry. These products expand the range of offerings in toy stores and provide year-round sales opportunities. School backpacks, pens, and craft materials are essential not only for school use but also for encouraging creative and playful activities. This synergy enhances the appeal and versatility of toy stores, attracting a broader customer base.

Spielwarenmesse is thus significant not only for traditional toys but also for trade representatives in creative crafting, DIY, stationery, and gift items.

The product group at a glance

• 177 exhibitors from 28 countries on an exhibition area of 4,600 m2  
• The trade in creative design, handicrafts, stationery and gift articles is the strongest visitor group after toy retailers
• NEW - for the first time in Hall 2: 
  Bundling of the stationery range 
  Greater focus and strengthening of the product group 
  Short distances for a compact overview of the sector 
  Very good integration into the Spielwarenmesse® thanks to central location  
  Good visitor flow due to crossings and surrounding halls 
• Diverse product range from school bags and back-to-school articles to licensed products, creative sets, painting, craft and writing materials  

What our participants are saying

Meet these and many other brands

Products

In this product group you will find amongst other things

• School Articles, Stationery
  School bags; backpacks and accessories; school bags; drinking bottles, lunch boxes; exercise books, pads; folders, binders, organizers; writing utensils; drawing materials, paints; compasses, drawing utensils, sharpeners; labels, foils, stickers; other stationery, trend articles
• Creative Design
  Craft supplies and accessories, creative sets, painting and art supplies; modeling, adhesives, creative techniques; handicrafts, textile design; craft tools; wax products; gift ribbons, wrapping paper and bags
• Licensed articles, sustainable products and products for people with special needs complete the product portfolio.

Visitor groups

• Toy shops, craft stores
• Stationery trade, gift shops and promotional items trade
• Drugstores, supermarkets, department stores
• Mail order business, online shops
• Nursery and school outfitters
• Licensors, licence agencies

Target group – How is the market

Toy retailers benefit from products such as school bags, writing utensils and notepads, which many retailers offer for the start of school. The "Back to School" range promotes synergies, underlines specialist expertise and creates additional seasonal business. Demand is particularly high in the first few months of school. Paper, office supplies and stationery (stationery) are in demand all year round and ensure continuous demand.