Welcome to the heart of the toy industry

Experience the Spirit of Play in Nuremberg from 28 January to 1 February 2025

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Be part of it when the industry comes together from Tuesday to Saturday, 28 January to 1 February 2025!

The Fair

Exhibitors 2025

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Fair profile

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Exhibit

Information for exhibitors

Here you will always find all the important information you need to optimally prepare and successfully organise your trade fair participation. All content is constantly updated and expanded by us.

The Fair

Frequently Asked Questions

Magazine

All news at a glance

365 days a year topics, trends and insights from the world of play in the toy magazine.

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Toy lab

70 years of spiel gut - vision and reality

For 70 years spiel gut has been setting visible signs. For good toys. Independent of retailers and the toy industry. For the benefit of children.

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Sustainability

Ideas for the plastic of the future

The Fraunhofer Institute for Applied Polymer Research (IAP) is working on degradable bioplastics for toys made from sustainable plastics.

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Marketing

Online reviews: the power of customer opinion

Online reviews are crucial for the toy sector: they engender trust, visibility and influence purchasing decisions.

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Toy lab

Recreational sport with sunflex boosts the joy of movement

Recreational sports play a vital role in fitness. Companies like sunflex are catering to a global shift towards increased physical activity – with cool, innovative products. 

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Markets

Geopolitical Risks for the Toy Industry

The geopolitical situation is affecting the entire global economy. Steve Reece comments on the impact on toy production.

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