Licensed toys are a very important element for industry and retail, and their importance will increase in the future. In particular, licensors from the entertainment industry, such as Walt Disney, Warner Bros or Universal Brand Development, are among the drivers of the license market and bring attractive revenues to the toy industry. The Spielwarenmesse® gives you a broad overview of international licensed products and popular licenses.
Why licenses are important for the toy industry
- With an expected growth of 14% until 2020, licensed toys are developing much more dynamically than traditional non-licensed toys.
- Licensing is one of the most successful marketing measures, as it can significantly increase the awareness of a product.
- Licensed products are a natural part of the assortment that the customer expects in the shops.
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Top licenses worldwide
China – Top 3
- Wu Huang
- Pucky Babies
- Godzilla
Source: Licensing Magazine
Germany – Top 3
- Biene Maja
- CoComelon
- Die Maus
Quelle: Licensing Press
Italy – Top 3
- Barbie
- L.O.L. Surprise!
- LEGO City
Quelle: Toy Store
Russia – Top 3
- Moonzy
- Masha and the Bear
- The Fixies
Quelle: Total Licensing
Spain – Top 3
- The Mandalorian
- Harry Potter
- Marvel
Quelle: Licencias Actualidad
United Kingdom – Top 3
- Blue’s Clues
- Paddington
- Love Monster
Quelle: Toy World
USA – Top 3
- The Mandalorian
- Nintendo’s Switch
- Love, Diana
Quelle: LicenseGlobal
LicenseTalks
Our information platform focused on the popular topic of Licensing is held during the fair from Wednesday through Saturday, 10:30 – 11:30 am in the Toy Business Forum, Hall 3A. In cooperation with Licensing International and License Global magazine, worldwide industry experts present here the latest market information and worldwide trends.
Watch the LicenseTalks videos from the fair 2020
LicenseTalks 2020
- Your contact for returning exhibitors:
![Martin von Vopelius]( "Martin von Vopelius")
Martin von VopeliusSenior Project Manager- Tel: +49 911 99813-58
- Your contact
![Schylon Hofmann]( "Schylon Hofmann")
Schylon HofmannSenior Cooperation Marketing Manager- Tel: +49 911 99813 29
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