Minions und weitere Lizenzen auf der Spielwarenmesse

Why licenses are important for the toy industry

  • With an expected growth of 14% until 2020, licensed toys are developing much more dynamically than traditional non-licensed toys.
  • Licensing is one of the most successful marketing measures, as it can significantly increase the awareness of a product.
  • Licensed products are a natural part of the assortment that the customer expects in the shops.
Licenses at the Spielwarenmesse

Top licenses worldwide


LicenseTalks 2022

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Our information platform focused on the popular topic of Licensing is held during the fair from Wednesday through Saturday, 10:30 – 11:30 am in the Toy Business Forum. In cooperation with Licensing International and Global Licensing Advisors, worldwide industry experts present here the latest market information and worldwide trends.


Watch the LicenseTalks videos from the fair 2020

LicenseTalks 2020

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