Spielwarenmesse® 2021 Summer Edition

The summer edition is scheduled to open its doors at the Exhibition Centre in Nuremberg from 20 to 24 July 2021.

The new change in circumstances and concerns over the health of all participants make it almost impossible to stage the Spielwarenmesse and guarantee the customary level of quality at the regular fair date at the end of January.

The number of Covid-19 infections, leading to new travel restrictions also in major European cities. These developments were casting doubt among exhibitors and visitors over whether they should be taking part in an international trade fair. This uncertainty has been voiced in intensive discussions with the Spielwarenmesse team. Therefore, in September the decision was made to postpone the world's leading toy fair to the summer date.

Ernst Kick, CEO of Spielwarenmesse eG

In light of the new dates, the concept will differ from the winter event and will be tailored to the needs of both exhibitors and visitors.

Ernst Kick, CEO of Spielwarenmesse eG

Spielwarenmesse eG will announce further details of the new concept soon. A highlight will certainly be the planned SummerFestival in the Fair Park.

Stay tuned and save the date in your calendar: