This is the Spielwarenmesse

Introducing the world’s leading toy fair

Is visiting the fair already a foregone conclusion for you? Or would you prefer to weigh up its benefits first?

The Spielwarenmesse ensures your business and product range always take centre stage. Discover what you can gain from attending the world’s leading trade fair for the toy industry.

I can forge contacts


Nowhere else in the world do so many people with a passion for the toy industry come together in one place. After all, you really cannot beat face-to-face contact with suppliers, manufacturers, distributors, service providers and industry experts.

I can enhance my product range


Discover a diversity of products that complement your strategy and product range. The halls at the Spielwarenmesse are divided into 13 product groups, giving you an excellent overview of the market.

Discover the product groups

I can discover new ideas

The Spielwarenmesse is the global marketplace for innovations and exciting product worlds. You will gain a truly global industry overview with all kinds of firms from market leaders to start-ups. Besides established companies, the fair also welcomes an array of new exhibitors every year.

In addition, the ToyAward is presented to the best innovations in six categories.

I can fill up on valuable knowledge

Talks held by experts during the Spielwarenmesse bring you up to speed on relevant topics such as product range planning, licensing, sales, innovation management and much more.
The Spirit of Play magazine keeps you in the know all year round whilst our monthly Spielwarenmesse Newsletter helps you stay abreast of the latest developments in the toy industry.

I can be inspired

Specials by Spielwarenmesse are special areas for special interests. Get information about new trends and presentation opportunities for selected product worlds. Discover sales drivers at these inspiring special and action areas. 

To the specials