Festive Articles, Carnival, Fireworks

Celebrations like birthdays and weddings create unforgettable memories and bring people together. Carnival costumes and accessories keep traditions alive and allow children to engage in imaginative role-playing. Products in the festive items and carnival sectors enjoy strong year-round sales. Fireworks offer stunning visual experiences, with peak demand during New Year's Eve and national holidays.

Manufacturers traditionally distribute costumes, decorations, and fireworks through toy retailers. As the leading trade fair for toys and leisure products, Spielwarenmesse serves as the most important international platform for these product categories.

The product group at a glance

• 198 exhibitors from 31 countries on an exhibition area of 10,800 m²
• Wide range and creativity: Diverse costumes, spectacular fireworks, creative designs, latest trends 
• Steady, growing demand and market potential: Continuous demand from festivals, carnivals, events; growing target groups for personalized and themed events 
• Networking and business opportunities: contact with decision-makers and buyers; international network through visitors and exhibitors 

What our participants are saying

Meet these and many other brands

Products

In this product group you will find amongst other things

• Festive Articles
  Party articles, Joke articles, Magic articles, Decoration articles, Party lighting, Illuminated articles, Birthday articles, Halloween articles, Fair and funfair articles, Latex balloons, Foil balloons, Balloon gas, Balloons and accessories, Oktoberfest articles, Easter and Christmas articles, Promotional articles, Sales aids   
• Carnival
  Costumes, Masquerade costume and accessories, Masks, Make-up and Make-up articles, Headgear, Wigs, Beards, Wild West and Knight accessories, Equipment and accessories (swords, belts etc.), Roleplays  and accessories  
• Fireworks
  Party fireworks, Table fireworks, Rocket assortments, Firecrackers, Battery fireworks, Illuminated fireworks, Spray fireworks, Large fireworks, Composite fireworks, System fireworks, Stage fireworks, Ignition systems  
• Licensed articles, sustainable products and products for people with special needs complete the product portfolio.

Visitor groups

• Toy shops, stationery shops, mail order business, online shops
• Drugstores, supermarkets, department stores, discounters
• Halloween shops, shops for role plays, shops for renting costumes,  theatrical outfitters
• Advertising/event agencies, sellers of promotional items
• Leisure parks, theme parks

Target group – How is the market

Bangers, firecrackers and rockets are often in demand for seasonal occasions and are therefore not sold all year round. Although sales are strictly regulated in some countries, manufacturers and retailers are generally satisfied with the sales generated. According to the American Pyrotechnics Association (APA), sales of fireworks are still rising in the US. In Germany, too, the Association of the Pyrotechnic Industry (VPI) estimates that sales of fireworks are stable. The trend in the market is towards firework cakes. Once lit, different effects are produced for several minutes. Rockets are also still very popular. Competition with imports from Asia is fierce. Many renowned manufacturers are therefore choosing to focus on safety and quality standards and are managing to hold their own on the market.