Light, camera, action! Licensed products from the world of films and TV, especially ones that are true to the original, are more popular than ever.
Rita Ebel uses Lego bricks to build ramps for wheelchair users. Funded by donations, it has become a global movement with over 600 examples worldwide.
Quirky word and image combinations, called memes, are an Internet phenomenon. When companies get the humour right, they can go viral online.
When two or more well-known brands enter into a collaboration to establish a new joint product, it's called co-branding.
PIKO Spielwaren GmbH celebrates its 30th anniversary. Tech journalist Peter Pernsteiner reports about the challenges in the past and the present.
Hans-Joachim Simon is a pioneer in the “Don’t replace it – repair it!” movement with his business model “Fix it, dad! Toy repairs”.
Founded in 2020, the Fair Toys Organisation (FTO) is developing an international seal for toys that aims to create transparency about social and…
POP MART revolutionized the toy collectible market. They started with figures designed by artists in 2016 and now run a profitable and sophisticated…
The Nuremberg Toy Museum becomes an emotional world museum, showcasing how toys make the world and the 17 UN goals tangible in the remodeled foyer.
Customer retention today: Businesses are shaping their omnichannel offer to match their customers' wishes to perfection.
The purist style, the pursuit of perfection and the will to design pure form, all of which is what the Bauhaus represents, lives on in toy design…
The toy industry is awakening children's understanding of inclusion through toys. Inclusive play concepts are the key to future customer loyalty.
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