In the new episode, Rolf Kosakowski from KB&B explains how successful marketing for children and families works.
Having a soft spot for toys has long been socially acceptable: With "Life's a playground", the Spielwarenmesse shows which products inspire kidults.
Luxury games made of high-quality materials are a lucrative niche. They thrill fans and ignite a passion for collecting and play.
Schedule of events relevant for the toy industry in December 2023.
Spielwarenmesse offers a massive opportunity to visitors and exhibitors to connect and to get Toy business done.
The 2nd of December is Model Railway Day. Technology journalist Peter Pernsteiner talks about this popular hobby for young and old.
Fuel cells are seen as a key technology for energy engineering of the future. Educational toys teach us a lot about this technology.
Tianshu Schüler-Yang came to Germany to study economics and never left. These days, she supplies the Chinese market with board games for children and…
The ultimate shopping guide for kidults, and kidsters: 7 hip shops for pop culture enthusiasts and adult play kids around the globe.
The first pioneers are realising the idea of the circular economy in the toy industry. Sharon Keilthy presents the concepts and companies.
A range of toys manufactured using glitters is banned nearly overnight by a European Commission Regulation without guidance on the applicability of…
Christian Krömer answers this question and many more in the Spielwarenmesse podcast, live from Insights-X 2023.
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