Spielwarenmesse Digital

Maximise your trade fair presence

Expand your presence beyond the trade fair. Improve your visibility, manage your leads and network with the industry - digitally, flexibly and effectively. As a Spielwarenmesse exhibitor, your company profile with basic functions and features is already included in the media package.

Your advantages at a glance

Lead generation


Collect highly qualified leads and download them. A simple data structure enables the transfer to your respective CRM system. Seamless integration with the Spielwarenmesse app makes it easier than ever to track your trade fair leads.

Extended trade fair runtime

Your products and your company are visible and accessible 365 days a year on our digital platform.

Increased reach

Use the platform for better visibility and more efficient follow-up of your trade fair contacts.

Networking

Connect with other exhibitors, visitors and experts from the industry and exchange valuable ideas and experiences.

Easy profile maintenance

Thanks to the extensive connectivity, you can keep your company data synchronised in all systems and simplify your profile maintenance considerably.

Comprehensive customisation options

You define your presentation yourself! The Content Manager gives you the opportunity to present your company in the best light. If you require further options, you will find even more solutions in our digital shop.

Functions at a glance

Spielwarenmesse Digital offers a wide range of functions and opportunities for you as an exhibitor. Here are some of the most important functions:

Digital company profile and product presentation

Bring your trade fair presence into the digital world and present your products and services in the best possible light. To do this, we offer you comprehensive customisation options such as company description, product images, videos and descriptions, brand entries, company contacts and live chat with visitors.

Backoffice

The backoffice offers extensive analysis options to measure the success of your participation. For example, you can measure and evaluat ethe number of visitors, your contact and meeting requeste the leads generated. All statistics are of course also available to you as a download.

The Spielwarenmesse Digital Shop - further customisation options

Individualise your virtual presence even further. In our Spielwarenmesse Digital Shop you have the option of booking various upgrades, bundles and individual services flexibly. For example, you need more product entries or want to make a social media post on the Spielwarenmesse channels? You will find what you are looking for here.

Show expertise in the Exhibitors on Stage presentation format

In a 15-minute talk, you present your latest products or introduce your company. You can interact directly with the participants via the chat area. The content can be streamed live or made available as pre-recorded material. Afterwards, the recording is available on-demand to all participants.

All services of the media package at a glance

Media Package Components

Price for exhibitors on-site

750 €

Price for digital exhibitors

3,300 €

Digital company profile

Company name

Company information: Company logo, header image, company description, 
company address, keywords, social media profiles, email and website, type of business

Tile size in the exhibitor list

small

Indication of the product categories from the official product nomenclature

10

Product entries incl. text and image, and indication of product categories

5

License entries

Brand entries

1

Media entries: PDFs, Videos, Images, and Weblinks

Voucher

1

Illustration of the stand location in the hall plan incl. logo*

Marketing services

Listing of stand promotions in the official trade fair calendar*

Invitation vouchers for day tickets:

  • Up to 50 m² stand size: 50 vouchers
  • Up to 100 m² stand size: 100 vouchers
  • From 101 m² stand size: 200 vouchers

Personalized marketing material available for download

* Services that are exclusively available to stationary exhibitors