The Trend "Discover!" is designed to bring children closer to the unknown and explain it.
A sneak preview of the new products some game publishers promises innovations regarding topics and game ideas.
Heinz Lehmann from Hanover ensures its high-street toy shop keeps going with some unusual marketing brainwaves
The TrendCommittee has identified the ToyTrends 2023 that will be big at the Spielwarenmesse and in the toy market. An overview.
The Bauhaus style is still interesting for the design of toys, reports Ines Frömelt, HABA designer in an interview.
Light, camera, action! Licensed products from the world of films and TV, especially ones that are true to the original, are more popular than ever.
Rita Ebel uses Lego bricks to build ramps for wheelchair users. Funded by donations, it has become a global movement with over 600 examples worldwide.
Quirky word and image combinations, called memes, are an Internet phenomenon. When companies get the humour right, they can go viral online.
When two or more well-known brands enter into a collaboration to establish a new joint product, it's called co-branding.
PIKO Spielwaren GmbH celebrates its 30th anniversary. Tech journalist Peter Pernsteiner reports about the challenges in the past and the present.
Hans-Joachim Simon is a pioneer in the “Don’t replace it – repair it!” movement with his business model “Fix it, dad! Toy repairs”.
Founded in 2020, the Fair Toys Organisation (FTO) is developing an international seal for toys that aims to create transparency about social and…
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