ToyCocktail
The Spielwarenmesse cocktail competition
The 2025 Spielwarenmesse ToyCocktail is called ‘Ruby’ and comes from the bar Gelbes Haus. At the competition on 25 November at last year's winner, the Herrengedeck in Nuremberg, six bartenders competed from around the metropolitan area. Plenty of mixing, shaking and stirring took place – Patrick Böhm was given the highest score by the judging panel. Silver went to Herrengedeck, while third place was taken by TREFF in the Arvena Park Hotel.
Recipe of the winner "Ruby"
From 28 January to 1 February 2025, the drink will be served for special events at the world’s leading fair and in all participating bars:
FAQ
I would like to take part - what requirements do I need to fulfill?
No previous experience is necessary to take part. Whether you are an experienced bartender or a newcomer - anyone can take part. The only requirement is that the bar must be located in the metropolitan region.
What are the competition rules?
All ingredients for the cocktail must be easily obtainable, e.g. from Metro, Fruchtecke Schlosser or Yourbar - finest spirits. Homemade ingredients are prohibited. The drink may contain a maximum of five ingredients; drops and dashes also count. The total amount of ingredients may not exceed 7 cl. Participants are free to choose how to prepare the drink: it may be prepared by hand in a mixing glass, in a shaker or in a blender. All ingredients must be stated in the recipe in cl, drops or splashes. In addition to the alcoholic version, please also think of a non-alcoholic version!
Where and when does the competition take place?
The competition is held at the end of the year so that the winner can be included in the marketing measures in the run-up to the trade fair. The venue is the bar of last year's winner. All participants will receive a separate invitation by mail.
How does the competition work?
After a short welcome, we draw lots to determine the order. This is followed by live mixing in front of the expert jury. Each participant mixes eight versions of their cocktail creation. Three versions are intended for the jury, one for the photo. In the event of a play-off, the remaining four drinks will be used. The jury is made up of three renowned cocktail experts, including members of the German Bartendes Guild. They judge the drinks according to the official rules of the German Bartenders' Union. So it's not just about the taste, but also the appearance, aroma and preparation of the cocktail.
What is the added value for me?
Participants can gain competition experience in a relaxed atmosphere. Attractive shopping vouchers await the 1st to 3rd place winners. The winning cocktail will also be available at various locations during the Spielwarenmesse. Local press representatives are also invited to the competition to report on the ToyCocktail in the run-up to and during the fair. In addition, various publications are planned on Spielwarenmesse's social media channels.
Where will the winning cocktail be served?
The winning cocktail will be served during the Spielwarenmesse at the evening events (e.g. opening ceremony). In addition, all participants undertake to offer the winning drink with the words "Spielwarenmesse ToyCocktail" in their bar during the fair.
