Spirit of Play

What makes a game fun? That’s what the Faculty of Computer Science is analysing with the AI-based EMPAMOS method in the German Games Archive.

The digital age demands digital marketing. We provide tips on how to use hashtags to expand your reach.

Sharon Keilthy, eco-activist and toy retailer, shares her eco visions for toys. A commentary how to make toys more eco-friendly and to protect the…

Schedule of events relevant for the toy industry in July 2023.

Nowadays, there are numerous social media platforms that are suitable for target group-oriented online marketing.

In our new episode, Dr. Maximilian Lude and the podcast host Marco Jahn delve into this and other questions surrounding the topics of digitalisation…

Sustainability and multifunctionality are the most important features of baby and infant products. After all, the purchase decision is made by adults…

Carol Rapp, new Managing Director of SPIEL Essen, relies on playful team building and collaboration to uncover hidden dynamics and create a successful…

How the transformation to a circular economy can succeed. PlayBack - out of the toy box, into the circular economy: An intelligent concept is setting…

Schedule of events relevant for the toy industry in June 2023.

Pinterest is an inexpensive social media channel for companies. Five practical tips for successful, low-budget marketing.

Until recently, Juma Al-JouJou was presenting his prototypes at inventor fairs himself. This time round, he attended the International Game Inventors'…