Cuboro AG, a hidden champion of the toy industry, grew a sophisticated marble run system into a unique product range.
The best practice example of the LEGO DOTS campaign for the first day of school shows how toy makers can help parents on Pinterest to choose gifts.
Each summer, the Spiel des Jahres (Game of the Year) jury announces the latest titles to have won the award. We’ve put together a preview of all of…
What makes a game fun? That’s what the Faculty of Computer Science is analysing with the AI-based EMPAMOS method in the German Games Archive.
The digital age demands digital marketing. We provide tips on how to use hashtags to expand your reach.
Sharon Keilthy, eco-activist and toy retailer, shares her eco visions for toys. A commentary how to make toys more eco-friendly and to protect the…
Schedule of events relevant for the toy industry in July 2023.
Nowadays, there are numerous social media platforms that are suitable for target group-oriented online marketing.
In our new episode, Dr. Maximilian Lude and the podcast host Marco Jahn delve into this and other questions surrounding the topics of digitalisation…
Sustainability and multifunctionality are the most important features of baby and infant products. After all, the purchase decision is made by adults…
Carol Rapp, new Managing Director of SPIEL Essen, relies on playful team building and collaboration to uncover hidden dynamics and create a successful…
How the transformation to a circular economy can succeed. PlayBack - out of the toy box, into the circular economy: An intelligent concept is setting…
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