Spirit of Play

Sustainability and multifunctionality are the most important features of baby and infant products. After all, the purchase decision is made by adults…

Carol Rapp, new Managing Director of SPIEL Essen, relies on playful team building and collaboration to uncover hidden dynamics and create a successful…

How the transformation to a circular economy can succeed. PlayBack - out of the toy box, into the circular economy: An intelligent concept is setting…

Schedule of events relevant for the toy industry in June 2023.

Pinterest is an inexpensive social media channel for companies. Five practical tips for successful, low-budget marketing.

Until recently, Juma Al-JouJou was presenting his prototypes at inventor fairs himself. This time round, he attended the International Game Inventors'…

Those who buy toys often want to give them as gifts. The STI Group campaign calendar summarises important gift occasions for the trade.

TikTok is one of the most downloaded apps in the world. But is the social media platform worthwhile for your own company?

Computer technology is increasingly encroaching into the world of toys and offers even more fun for all generations.

This year’s wooden toy innovations show how the past can be a great source of inspiration and creativity.

Schedule of events relevant for the toy industry in May 2023.

They are defying the war with an eye to the future: Toy manufacturing is a tradition in Ukraine. Tigres’ production is sustainable and innovative.