Toy Business Forum

20 years of the Toy Business Forum live at the Spielwarenmesse - that's something to celebrate. And to mark its milestone birthday, the Toy Business Forum 2025 is taking off with a new, exciting concept. The name and the location in Hall 3A will remain the same. And, of course, the most interesting minds from a wide range of specialist fields will still be sharing their knowledge. But a completely new look, exciting talk formats and networking opportunities in a relaxed atmosphere will provide fresh new impulses.

Hot knowledge will be available in the mornings from 2025. The new ToyPitch format, live podcasts with captivating guests and the Exhibitors on Stage will provide inspiration. The presentation of the ToyAwards on Wednesday will be a special highlight. 

At lunchtime, the "Networking Break" invites you to snack and network at one of the numerous food trucks around the Toy Business Forum. And you might even meet one or two speakers there. In any case, there will be plenty of entertainment during the lunch break. 

In the afternoon, the second part of the lecture program will start at 1:30 pm. You will be surprised by new and interactive lecture formats. Trends, artificial intelligence, digitalization, sustainability, kidults and ToyTrends 2025 are the buzzwords of our programme. There is guaranteed to be the right thing for visitors, exhibitors and toy inventors.

Experience top international speakers at the new Toy Business Forum 2025. It has never been easier to gain new knowledge and network in a relaxed atmosphere.