Marketing & Advertising
With our extensive product portfolio, we support you in the optimal implementation of your marketing strategy before, during and after the fair. Use our marketing services to get in touch with interested parties, visitors and multipliers and benefit from the reach of the Spielwarenmesse - online and on site.
Attractive secondary placements
The Specials by Spielwarenmesse - our exclusive secondary placements - offer you the perfect platform to put the spotlight on your products. Here you have the opportunity to present your new products and highlights in particularly attractive, strategically placed areas. Use this opportunity to highlight your products and attract the interest of visitors.
New Product Gallery
The New Product Gallery in hall 3A is the perfect location to present your novelty as a second placement at the fair. Book your showcases on the Special by Spielwarenmesse which covers around 350 sqm.
Toys go Green
Apply online with your sustainable product for Toys go Green in Hall 3C and, if your application is successful, benefit from a free secondary placement at Spielwarenmesse 2025 and on Spielwarenmesse Digital.
ToyAward
The ToyAward is presented annually to the best trade fair innovations in six categories. Winners and nominees can use the seal of quality for their marketing measures - and also benefit from a free second placement in Hall 3A.
Toys for Kidults
Display your products perfectly with Toys for Kidults in the interactive world of experience in the categories „Collectibles“, „Creative Fantasy“ and „Tabletop Games“.
ToyTrends
Present your trend products for the ToyTrends 2025 “Anime & Friends” and “Healthy Heroes” in the completely redesigned special area.
Sport, Leisure, Outdoor
Present your innovations from the product group at the Special Sport, Leisure, Outdoor and let visitors experience and try them directly on site.
Advertising measures on the exhibition grounds
With our bookable advertising options, you can increase your visibility on the exhibition grounds and enhance the success of your trade fair appearance.
We also support you in the implementation of individual advertising options - just contact us.
Advertising in our digital media
Benefit from the reach of the Spielwarenmesse and use our digital platforms to strengthen your presence and make your brand visible globally.
Spielwarenmesse Digital
Bring your trade fair presence into the digital world and present your products and services in the best possible light. Use customisation options such as product categories, image videos, brand entries and job advertisements.
Spielwarenmesse App
Use the app to showcase your new products and special offers, run targeted ads, and provide your audience with relevant information. With a wide range of features, you can strategically put your brand in the spotlight and establish direct contact with trade fair visitors.
Social Media Channels
Draw attention to your trade fair presence. No matter whether your target group is on LinkedIn, Instagram or Facebook. The Spielwarenmesse social media channels increase your reach.
Newsletter
A target group-specific article reaches your (new) customers best in our visitor newsletter, which appears once a month. Here you have the opportunity to present products or convey important information to your customers.
Online magazine
A banner is often not enough to provide all the important information. That is why you also have the opportunity to publish an editorial article in our online magazine "Spirit of Play".
Customer invitation
Customer invitations are essential to the success of your trade fair appearance. By sending targeted invitations, you ensure that the right visitors are at your booth. Offering free entry tickets creates incentives and sparks interest among both potential and existing customers.
Your media package includes a contingent of complimentary invitation vouchers.
Banner generator
You can use the banner generator to draw attention to your trade fair participation and your stand location in emails, on social media and on your website. The banner is available in 3 different formats.
