Press work is an important tool for shaping trends and staying that decisive step ahead of competitors. That's why we want to support you in addressing the media and providing them with targeted, relevant information about your company and products. Benefit from our experience and contacts - take advantage of our attractive offers, which have been developed especially for you!

Your press compartments - on-site and digital

Give media representatives from all over the world quick and easy access to information about your trade fair appearance and your innovations. Use the press compartments in the Press Center East, and at the same time distribute your press information widely via our Spielwarenmesse Digital platform. In the Press Center East we refer to your digital press box via QR code.

The offer can be booked via the Online Service Center and in the Spielwarenmesse Digital exhibitor store. 

PressDay with exhibitor promotions and new ToyPitch

The PressDay on the first day of the trade show offers media representatives and content creators a compact insight into the Spielwarenmesse. It starts in the foyer of NCC Ost with your registered walking act and an opening ceremony that is rich in photo and video opportunities. As an exhibitor, you will then have for the first time the opportunity to present your new product at the Toy Business Forum in Hall 3A as part of the new ToyPitch. Afterward this, the Press Day takes place in all halls.

Have a quick look at what we have to offer!

Opening ceremony

The walking act ceremony kicks off at 8.50. An entertaining band will lead the mascots directly to the press wall in the foyer of NCC Ost for a group photo with the Executive Board of Spielwarenmesse eG.

You can book your walking act for PressDay free of charge until 29 November 2024 via the Online Service Center.

NEW: ToyPitch at the Toy Business Forum

Get the media talking about your innovation and your company with our new ToyPitch! From 9.15 to 10.15 you will have the opportunity to present your product highlight in a three-minute pitch on the stage at the Toy Business Forum to media representatives and content creators from all over the world. Afterward this, there will be time for short press interviews or appointments. 

Further information can be found in our terms of participations. Register for the ToyPitch until 29 November 2024 via the Online Service Center.

Presentations at the booths

Alternatively, you can present your innovations directly at your stand in a fixed time slot or throughout the day from 10.30 onwards. In both cases, the more unusual and creative your activities are, the more likely it is that journalists and content creators will come to your stand. Here are some ideas:

• Use of celebrities
• Media-directed announcement, presentation or demonstration of a new product, collaboration, industry study or anniversary
• Use of models/child models (these must be registered in advance, as the event takes place during the Spielwarenmesse!)
• Social media activities
• Balloons or confetti shooters
• Catering, e.g. muffin stall/smoothies/coffee bar/snack stall

To promote your presentation at your stand, we are putting together a detailed programme for media representatives and content creators from January. Please complete the PressDay form by 13 December 2024 at the latest. Unfortunately, we will not be able to consider any later submissions. Please contact the press team in good time if you would like to hold your event at a fixed time slot.

What’s New Guide

Do you want your product to take centre stage at the Spielwarenmesse 2025? Then show it off in the What's New Guide! 60 pages in a compact format provide an insight into the trends and innovations of the exhibitors. The guide is available online worldwide and in printed form in the Press Center Ost. A QR code also invites visitors in the VisitorLounges to get an overview of the latest innovations.

Only new products that will be available from September 2024 at the earliest will be published. If you are interested, send your image and text material via email to by 15 November at the latest. Further details can be found here.

Your contacts for questions 

Your contact for the press compartments:

Your contact person for the PressDay:

Your contact person for the What’s New Guide: