Product groups
Wooden Toys, Toys made from natural materials
There is no comparable trade fair with a dedicated focus on this product area
Wooden toys are essential companions in early childhood development and remain among the most popular items in children’s playrooms. Spielwarenmesse not only showcases the diversity of classic wooden toys but also highlights the growing trend towards eco-friendly and natural materials like cardboard and cork. Renowned brands such as HABA, Djeco, Gollnest & Kiesel, Hape, and Janod, along with innovative startups, present wooden toys that impress with their appealing designs, durable and sustainable materials, and educational value.
The product group at a glance
- 258 exhibitors from 35 countries on an exhibition area of 16,000 m2
- Impressive international presence reflecting the global interest and market diversity of this product group
- Wooden toys and toys made from natural materials meet the demand for ecologically responsible products
- Trade visitors from the education sector, SMEs and major brands are looking for high-quality, educational toys at Spielwarenmesse that impress with their design, functionality and sustainability
What our participants are saying
As an SME, we‘re not in a position to be on the lookout for new products everywhere and at all times. Because of this, events such as the Spielwarenmesse present a special opportunity for us as they allow us to meet new vendors and get ideas for our range in a short space of time.
Jean-François Vezia, President, Le Bonhomme de Bois, visitor from France
We had new potential customers at the booth in particular, from Germany, but also from Asia and the USA. The timing of the Spielwarenmesse is ideal for us. The fair is a valuable platform for us to cultivate relationships with our with our customers and to generate new contacts. Thanks to the neighboring booths, which have a similar customer base to ours, we generate additional synergy effects.
Sebastian Etter, CEO, Cuboro AG, exhibitor
Meet these and many other brands
Products
In this product group you will find amongst other things
- Wooden Toys and Articles
Baby and toddler articles of wood; Toy shops and accessories ; Games and accessories; Wooden decorations; Wood construction kits; Wooden vehicles; Wooden and rocking horses; Pedagogical wooden toys; Therapeutic toys ; Wooden mobiles ; Musical instruments of wood; Children's room articles; Nursery school and school articles; Other wooden toys and wooden articles; Wooden animals and wooden figures; Spinning Top - Toys made from natural materials
Toys made from card and cardboard; Toys made from cork; Toys made from other natural materials - Craftworks
- Licensed articles, sustainable products and products for people with special needs complete the product portfolio.
Visitor groups
- Toy shops
- Gift shops, promotional items trade
- Furniture stores, retailers of decorations
- Drugstores, supermarkets, department stores
- Food retailers, discounters
- Mail order business, online shops
- Social and public institutions, nursery/school outfitters
Target group – How is the market
Sustainability, durability and high educational value are characteristics that are generally associated with wooden toys and toys made from natural materials. Sustainable products and toys are more in demand than ever right now. The many different options for combinations with other materials create the ideal basis here for creative innovations made from wood as a renewable ressource or other natural products. This product group with a long tradition is served by large global players and small businesses. Manufacturers from Thailand, China, Australia and the US are as well represented in the market for wooden and natural toys as traditional European companies.
![[Translate to Englisch:] Ramona Schneider](/fileadmin/_processed_/7/8/csm_SeG_Schneider_business_7c1c72297d.jpg)
