Entertainment program

Our events serve as a central meeting point where the latest developments and trends take centre stage. Inspiring presentations by renowned experts, exciting award ceremonies and a varied supporting programme offer numerous opportunities to expand your knowledge and gain valuable insights. In a relaxed atmosphere, you can exchange ideas with potential business partners, colleagues and visionary minds and expand your network.

ToyNight - the evening event for all exhibitors

ToyNight is the highlight at the start of the Spielwarenmesse and always takes place on the first evening of the fair. On Tuesday, January 28, 2025, the Arena Nürnberger Versicherung will once again provide the ideal setting for this special event. You can already look forward to a great and incomparable show. 

Not only a highlight in the entertainment program of the Spielwarenmesse, but also a unique opportunity to experience the trade fair experience on a completely new level. It promotes networking and exchange between exhibitors in an extraordinary atmosphere.

RedNight - the industry event of the Spielwarenmesse

This year's RedNight was an evening full of energy and exciting encounters. In a relaxed atmosphere, guests were able to talk to company representatives, meet potential business partners and engage in in-depth discussions. The stand parties not only served as a showcase for innovation, but also encouraged casual networking and strengthened relationships.

Next year on Thursday, January 30, 2025, be part of RedNight with your company and create your own stand party. Become the focal point of the event and take the opportunity to put your company in the spotlight and make valuable contacts.

Toy Business Forum - Experience top speakers and gain toy know-how

The Toy Business Forum 2025 is taking off with a new, upbeat concept. As before, the most interesting minds from a wide range of disciplines will be sharing their knowledge. But a completely new look, exciting and interactive presentation formats and networking opportunities in a relaxed atmosphere will provide fresh new impetus. The ToyPitches, live podcasts and the Exhibitors on Stage await you in the morning. The presentation of the ToyAwards on Wednesday is an additional highlight. Daily at lunchtime, the "Networking Break" invites you to snack and network with varied entertainment. Trends, artificial intelligence, digitalization, sustainability, kidults and ToyTrends 2025 are the buzzwords of our programme. There is guaranteed to be something for visitors, exhibitors and game inventors.

Our presentations from 2024 On Demand at Spielwarenmesse Digital will give you a foretaste of the Toy Business Forum 2025.

ToyAward ceremony - focus on exciting new products!

The ToyAward is the Spielwarenmesse's renowned novelty prize, which is awarded annually for innovative and high-quality toys. The assessment also takes into account the potential in retail, which gives the prize an additional signal effect. The ToyAward is presented in six categories: Baby & Infant, PreSchool, SchoolKids, Teenager & Adults, Startup and Sustainability, and is judged by an international jury.

The ToyAward ceremony will again take place on Wednesday, January 29, 2025, during the trade fair as part of the Toy Business Forum.

All winners and nominees 2024 as well as information on how to register for the ToyAward 2025 can be found on the website of the ToyAward.