Toy Business Forum

Happy birthday, Toy Business Forum!

20 years of the Toy Business Forum live at Spielwarenmesse - and it was celebrated in style. The Toy Business Forum 2025 started with a new, fresh concept in Hall 3A. The most interesting minds from various disciplines shared their knowledge. And a stunning stage with great lighting effects, exciting presentation formats and networking opportunities in a relaxed atmosphere provided new and surprising inspiration.

Hot knowledge was already available in the morning. The new ToyPitch format, live podcasts with exciting guests and exhibitors on stage provided inspiration. The presentation of the ToyAwards on Wednesday was a special highlight.

At lunchtime, the Networking Break invited visitors to snack, relax and network at one of the many food trucks around the Toy Business Forum. Various artists and bands provided entertainment during the lunch break.

In the afternoon, the Toy Business Forum kicked off with the second part of the programme, featuring a number of new presentation formats. Trends, artificial intelligence, digitalisation, sustainability, kidults and ToyTrends 2025 were the buzzwords of the programme. There was something for visitors, exhibitors and toy inventors.

At the new Toy Business Forum, you experienced top international speakers in an informal atmosphere. It has never been easier to learn and network in a relaxed atmosphere.