Product groups
Technical Toys, Educational Toys, Action Toys
Largest product category at Spielwarenmesse - High innovation and strong visitor traffic
The largest product category at the Toy Fair showcases both major brands and innovative new exhibitors from around the world. All leading companies in the fields of technical toys, educational toys, and action toys regularly present their products at the fair.
The product group at a glance
- Diverse range of educational toys that promote cognitive, motor and social skills in children
- Wide range of building and construction toys that combine technological innovations with interactive playtime fun
- Extensive theme worlds, licensed articles and trend products are very popular with trade visitors from educational and therapy facilities
What our participants are saying
The Spielwarenmesse is a must, I have been attending it every year since 1963 already. This is where I see the latest trends – and the best thing is that I can see and experience all innovations from brandname and mass producers by attending the one fair.
Renato Casagrande, CEO, Leluliike Casagrande AG, visitor from Finland
After a 2-year absence, we are pleased to be able to meet the industry face-to-face again. again. The personal exchange with customers and media within the framework of the Spielwarenmesse has in no way lost its importance. The versatile topics relating to the fair itself were, as in previous years, outstandingly organized by the Spielwarenmesse eG team.
Julia Meyer, Manager Marketing, Bruder Spielwaren GmbH & Co. KG, exhibitor from Germany
Meet these and many other brands
Products
In this product group you will find amongst other things
- Technical Toys
Toy vehicles; Tin toys; Plastic toys; Building and construction toys; Battery-operated vehicles; Other technical toys - Educational Toys
STEM toys; Educational toys; Teaching toys; Educational toys; Optical toys (magnifying glasses, kaleidoscopes, microscopes); Musical toys and instruments; Play mats; Therapy and exercise toys - Action Toys
Play and action figures; stand-up figures (e.g. Indians, knights, animals) and accessories; theme worlds (castle, circus, farms etc.); buildings (garages, multi-storey parking lots etc.); bubble games; play dough and modelling clay; trend toys; other action toys - Licensed articles, sustainable products and products for people with special needs complete the product portfolio.
Visitor groups
- Toy shops
- Drugstores, supermarkets, department stores
- Food retailers, discounters
- Mail order business, online shops
- Electronics retailers
- Leisure parks, theme parks
- Social and public institutions, nursery/school outfitters
Target group – How is the market?
Technical toys
The technical toys product group is extremely multifaceted with its wide range of toys. Building and construction sets, marble runs and metal toys span a broad field together.
Educational toys
Children improve their understanding of their environment through toys. Parents looking to help their children to develop their abilities even more effectively and purposefully often turn first to educational and technical toys. Such toys are usually adapted for different age groups and, for example, are made easier for smaller children to understand or more complex and demanding for older kids. With stable growth prospects in the global market, this group can position itself broadly and internationally.
Action toys
Collectibles go down a treat with film fans, while our ever-growing need to express ourselves and externalise our attitudes and preferences can also be seen in the sale of collectible figures. For various licences such as the Lord of the Rings and Harry Potter, there are figures big and small for enthusiastic fans.
![[Translate to Englisch:] Niklas Renner](/fileadmin/_processed_/2/c/csm_SeG_Renner_Business_7b1d1b5bfb.png)
