Toys for Kidults
Your stage for products that inspire adults
Would you like to attract the attention of grown-up toy fans? The trend area ‘Life's a Playground - Toys for Kidults’ was an absolute magnet for visitors and the press at the Spielwarenmesse 2024 and will also be a permanent special area in 2025. Located directly at “Eingang Mitte”, this highlight specifically draws all eyes to the growing target group of kidults.
Visitors can experience an interactive world for adults with popular categories such as collectibles, creative fantasy and tabletop games on around 150 m². This variety offers the ideal stage for your products - the perfect opportunity to present your adult range prominently.
Take the chance and apply now for a free placement of your kidult product in the special area ‘Toys for Kidults’!
Your advantages as an exhibitor and additional services
- Prominent, free secondary placement of your products in the special ‘Toys for Kidults’ area at Eingang Mitte
- Exclusive online promotion on www.spielwarenmesse.de and the Spielwarenmesse social media channels
- Integration of the special highlight area ‘Toys for Kidults’ in numerous PR and marketing measures for Spielwarenmesse 2025 (e.g. newsletter, press releases)
- Supervision of the area by trained specialist staff
- Presentations on the topic by experts in the Toy Business Forum
Which category does your product fit into? - The categories at a glance
We look forward to receiving your submissions!
Your contacts for Toys for Kidults
Do you have any questions or need support with your application? Our contact persons will be happy to help you!
The categories at a glance
Collectibles
Collecting was once the most important tool for people to ensure their survival. Over time, the focus of collecting has changed. Instead of searching for food and resources, people discovered the joy of collecting unique and beautiful things - and displaying them as status objects. Toys are also such collectibles and not only indicate belonging to a social community, but also demonstrate the owner's enthusiasm for a subject.
The ‘Collectibles’ category includes products from the following areas, for example:
- Model vehicles and model ships and aeroplanes
- Model making
- Model railway
- Retro
- Action figures
- Collectible figures
- Construction toys/system toys
- Comics
- Merchandise
- Plush figures
- Jigsaw puzzles
- Design & Art
Creative Fantasy
Immerse yourself in fantastic worlds! Role-playing games, miniature games and collectible card games take players into an exciting and interactive game world! Here they can immerse themselves in epic adventures, put their strategic skills to the test and take part in competitions.
The ‘Creative Fantasy’ games include, for example, the above-mentioned miniature games, role-playing games and collectible card games as well as
- Merchandise
- Accessories (colours, brushes, dice, landscaping, ...)
- ...
Tabletop Games
Just a child's game? Not at all! One likes to slip into the role of a detective at a murder mystery dinner. The other prefers the classic Monopoly? Regardless of whether you enjoy immersing yourself in other roles, want to put your strategic skills or creativity to the test, solve tricky cases or simply have fun playing - the vibrant world of tabletop games provides an almost infinite variety of games on the table.
By ‘tabletop games’ we mean, for example
- Exit games
- Logic games
- Parlour games
- Card games
- strategy games
- Party games
- Crime Dinner
- Merchandise
- ...