Read more
View
Find out how the TikTok algorithm works as well as tips and tricks on how TikTok can become a significant platform for your company.
Currently, old Matchbox toy cars especially are gaining popularity again. But what is the story behind the hype?
This summer’s blockbuster, Barbie, has Warner Brothers call on everyone who either loves or hates Barbie. Which target audiences is the movie for?
Schedule of events relevant for the toy industry in August 2023.
Cuboro AG, a hidden champion of the toy industry, grew a sophisticated marble run system into a unique product range.
The best practice example of the LEGO DOTS campaign for the first day of school shows how toy makers can help parents on Pinterest to choose gifts.
Each summer, the Spiel des Jahres (Game of the Year) jury announces the latest titles to have won the award. We’ve put together a preview of all of…
What makes a game fun? That’s what the Faculty of Computer Science is analysing with the AI-based EMPAMOS method in the German Games Archive.
The digital age demands digital marketing. We provide tips on how to use hashtags to expand your reach.
Sharon Keilthy, eco-activist and toy retailer, shares her eco visions for toys. A commentary how to make toys more eco-friendly and to protect the…
Schedule of events relevant for the toy industry in July 2023.
Nowadays, there are numerous social media platforms that are suitable for target group-oriented online marketing.
