Fair organizer

The multifaceted positioning and international orientation of Spielwarenmesse eG is representative of the toy sector and other consumer goods markets. With its legal structure as a cooperative, the business is unique among trade fair companies and is highly successful. Its team operates from the ‘ToyCity’ of Nuremberg and is supported by representatives in over 100 countries. 

Its portfolio includes two major global fairs: the Spielwarenmesse in Nuremberg is the lead international event for the B2B sector, as is SPIEL in Essen for the B2C field. To these can be added Kids India in Mumbai and the World of Toys by Spielwarenmesse eG trade fair programme, which opens up new markets for manufacturers through joint activities in Hong Kong, Tokyo and New York. 

The company’s own subsidiaries in the key locations in China and India ensure that appropriate expertise is available locally. With its accumulated knowledge and global network, the trade fair producer is becoming an ever stronger initiator and groundbreaker in the industry’s issues and trends. The most recent example of this is BRANDmate in Offenbach, which casts an unconventional and future-directed spotlight on the topic of licensing and partnerships. With its combination of events and online activities, Spielwarenmesse eG is active all year round.

The complete company profile of Spielwarenmesse eG can be seen on the Internet at www.spielwarenmesse-eg.com.