US tariffs are intended to bring production back home and present the global toy industry with complex tasks and decisions.
Smartek Toys – From company foundation to universal genius
Artificial Intelligence is revolutionising toys: AI loves toys is the ToyTrend 2026 presented by Spielwarenmesse in Nürnberg from January 25-31, 2026.
Creative Mindfulness – entering a state of flow: creativity as a key skill to counteract fast-paced lifestyles and digital distractions.
Mary Couzin from Chicago is the founder of People of Play (formerly Chicago Toy & Game Group), networker and developer of the US games. A portrait.
Toys and books: Vedes considers books and non-book items a winning mix in toy stores
India's toy culture – 5,000 years old – inspires modern design and the future of play with storytelling and sustainability.
The most important dates for toy professionals worldwide. Save these events for October 2025.
Who is winning the race to attract the youngest target group in retail—and how does their purchasing behavior actually differ from Gen Z?
Whether model ships or racing boats, mini boats delight kidults, children and teenagers alike in summer.
Toys and books – does that work? Yes! At the long-established Schweiger store, books and non-books complement each other in an inspiring way.
Analogue model railways from the late 20th century have an active fan base. Workshops such as those offered by Märklin keep traditions alive.
