Product groups
Baby and Infant Articles
New visitor groups not found at traditional baby trade fairs anywhere in the world.
Spielwarenmesse showcases a wide range of products for babies and toddlers. Many toy retailers have successfully integrated toys and equipment for young children into their offerings, and demand continues to rise. New products from brands such as Little Dutch, Lässig, Sterntaler, sigikid, and other exhibitors focus on quality, development, and safety, as well as design and sustainability.
The product group at a glance
- Exhibitors of baby and toddler products can present their new and creative solutions that promote the safety, learning and development of babies and toddlers
- Presentation of interactive and classic baby toys with innovative materials and sustainable production
- Presentation of state-of-the-art products from textile baby and toddler equipment to care, nutrition and transportation
What our participants are saying
The Spielwarenmesse is the most dynamic platform within the world market of children‘s goods as well as baby and infant articles.
Dmitry Buekly, General Director, Detskaya Gallereya Yakimanka, visitor from Russia
The Spielwarenmesse is simply an absolute must if you wish to exhibit products in the baby and infant segment and gain a foothold in the markets. You simply can’t neglect the Spielwarenmesse for this. That is why I would recommend the Spielwarenmesse to anyone looking to do business in this area.
Claudia Lässig, CEO, Lässig GmbH, exhibitor from Germany
Meet these and many other brands
Products
In this product group you will find amongst other things
- Baby Toys
Bath toys; Teethers; Books and photo albums; Walkers; Educational baby toys; Mobiles; Push & pull toys; Rattles; Grips; Soft toys; Wooden toys; Plastic toys; Swings, bouncers, rockers; Pacifier keepers; Musical clocks; Shape sorters; Fabric dolls and animals; Cars for kids; scooters; Blankies; Play rugs - Baby Textile
Baby fashions; Warmers; Bedding - Travel Systems
Prams and accessories; Car seats and baby seats; Travel cots; Baby carriers und bags; Slings - Care & Food
Bottles and accessories; Bibs; Crockery and cutlery; Body care articles; Potties and accessories; Support cushions; Bath accessories; Nappy accessories - Home and safety products
Baby furniture; Measuring sticks; Room decorations and wall stickers; Other equipment and accessories for nursery; Baby phones; Socket covers; Safety guards - Licensed articles, sustainable products and products for people with special needs complete the product portfolio.
Visitor groups
- Toy shops, baby shops, furniture shops
- Drugstores, supermarkets, department stores
- Food retailers, discounters
- Mail order business, online shops
- Social and public institutions, nursery/school outfitter
Target group – How is the market
Parents only want the best for their children. And, of course, retailers want to offer families the products they are looking for. Buggies, baby clothes and toys for the car are just some of the items needed to cover the many different (play) needs of the very young. The market for baby and infant products continues to grow in most countries, as parents and family members are happy to pay a premium for products in this area. The Chinese market in particular is projected to grow enormously over the next few years.
