Spirit of Play

The blockbuster year 2023 will be exciting for audiences and the licensing business. An overview of the announced film releases. As of January 2023.

Patrick Klingberg in the Toy Business Forum at the Spielwarenmesse: here’s what to expect from the digital architect’s presentation.

The toy industry anticipates what awaits it in 2023. Toy expert Richard Gottlieb gives an outlook on the year 2023.

The Trend "Brands for Fans" offers entertainment for both big and small.

The Trend “MetaToys” is designed to bring children closer to the metaverse and explain it.

The Trend "Discover!" is designed to bring children closer to the unknown and explain it.

A sneak preview of the new products some game publishers promises innovations regarding topics and game ideas.

Heinz Lehmann from Hanover ensures its high-street toy shop keeps going with some unusual marketing brainwaves

The TrendCommittee has identified the ToyTrends 2023 that will be big at the Spielwarenmesse and in the toy market. An overview.

The design principles of the Bauhaus style are still interesting for the design of toys, reports Ines Frömelt, HABA designer in an interview.

Light, camera, action! Licensed products from the world of films and TV, especially ones that are true to  the original, are more popular than ever.

Quirky word and image combinations, called memes, are an Internet phenomenon. When companies get the humour right, they can go viral online.