Spirit of Play

Join in! 29 February is Equal Care Day. The aim of this "extra day" is to raise awareness for unseen and unpaid care work.

Markus Utomo – creative, Nuremberg-based game designer – has worked his way to becoming an expert on production, 3D printing and the use of AI as his…

Whether a toy invention was launched used to depend on the manufacturers and retailers. Today, there are other channels.

Overview of relevant highlight events for the toy industry in January 2024.

Ball tracks combine the fun of construction with the joy of playful motion. Electronic features are now complementing mechanical elements.

In this podcast episode, Nico Zorn explains how to successfully use CRM marketing.

Achieve greater visibility for toy stores with local SEO. Increase local presence to stimulate in-store sales.

In the new episode, Rolf Kosakowski from KB&B explains how successful marketing for children and families works.

Having a soft spot for toys has long been socially acceptable: With "Life's a playground", the Spielwarenmesse shows which products inspire kidults.

Luxury games made of high-quality materials are a lucrative niche. They thrill fans and ignite a passion for collecting and play.

Schedule of events relevant for the toy industry in December 2023.

Spielwarenmesse offers a massive opportunity to visitors and exhibitors to connect and to get Toy business done.