Spielwarenmesse

Welcome to the heart of the toy industry

Experience the Spirit of Play in Nuremberg from 27 – 31 January 2026

Magazine

All news at a glance

365 days a year topics, trends and insights from the world of play in the toy magazine.

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Markets

Event tips for toy experts

The most important dates for toy professionals worldwide. Save these events for April 2025.

Retail is dead, long live retail!

Dennis Book explains how Thalia uses creative shop concepts and an omnichannel strategy to transform shopping into a special leisure experience.

Publisher Tessloff Verlag: “We’ve turned everything on its head”

Knowledge made simple: with WAS IST WAS, publisher Tessloff Verlag created a staple of the children’s book market that has been delighting readers.

Artificial intelligence - between desire, delusion and reality

Ömer Atiker talks about artificial intelligence with exciting insights, interesting facts and humorous anecdotes.

Just toss it! From prototype to smash hit

Tossit is ingeniously simple: merely a projectile made of silicone. Invented in the home of darts. A game for everyone and everywhere. Just toss it!

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Site & Halls

Exhibit

Your participation opportunities at 75th Spielwarenmesse

Take advantage of the largest B2B platform in the toy industry to expand your network and open up new markets. Meet industry leaders and decision-makers at the 75th Spielwarenmesse in Nuremberg.

Blick auf Halle 3A der Spielwarenmesse mit zahlreichen Ständen und Besuchern. Die Messehalle ist gut beleuchtet und zeigt eine Vielzahl an Ausstellern mit kreativ gestalteten Ständen, die Spielwaren und pädagogische Produkte präsentieren. Besucher schlendern durch die Gänge, informieren sich über Neuheiten und tauschen sich mit Ausstellern aus. Auffällig sind bunte Banner, moderne Standdesigns und dekorative Beleuchtungselemente, die eine lebendige Atmosphäre schaffen.

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Exhibitors 2025

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Our focus topics

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