MINISO opens its first Malaysian IP collection store

Global lifestyle retailer MINISO opened its first Malaysian IP collection store at the Berjaya Times Square mall, Kuala Lumpur, on March 30. The new store is a perfect pink vision with an eye-catching design inspired by MINISO's Barbie collaboration. With a wide selection of trendy new IP products and a vibrant in-store atmosphere, it embodies MINISO's Joy Philosophy and will create memorable moments for Malaysian shoppers. The new store broke MINISO's Malaysia sales records for two consecutive days after its opening.

Exciting new store design

With a floorspace of 200m2 and over 3,000 SKUs, the new store stocks beloved old favorites and exciting new designs. It will bring more fresh and fashionable Barbie IP products to Malaysia for the first time, including the new Barbie Ballet Eau de Parfum collection. The store also offers many other popular IP collaboration ranges including Disney, Care Bears, and Pokémon, as well as MINISO original designs across diverse categories including toys, dolls, perfumes, cosmetics, blind boxes and more.

On the store's opening day, the brand brought its own MINISO Fashion Week to the mall where shoppers were met by dozens of models dressed in pink suits handing out flyers, distributing gifts and taking photos with shoppers.

Expansion plans for Malaysia

The opening of the new store at the Berjaya Times Square mall comes as MINISO pursues continued expansion in Malaysia. MINISO currently has stores in high-potential locations nationwide such as IOI City (Putrajaya), Nu Sentral (Nu Sentra), Setia (Selangor) and Mid-valley (Kuala Lumpur). As one of its key expansion markets, MINISO currently has over 1300 stores across Asia (excluding China), with huge development potential remaining in all overseas markets. In 2024, MINISO hopes to deliver a net increase of 550-650 overseas stores, with the vast majority expected to be in Asia (excluding China) and LATAM countries, followed by Europe and North America, spreading the brand's Joy Philosophy to even more consumers around the world.

Source: www.prnewswire.com