New licensees for Moose Toys’ Magic Mixies

Bulldog Licensing has gained two new partners for the Magic Mixies brand from Moose Toys: the William Lamb Group and Imagine8.

The William Lamb Group will develop a range of Magic Mixies shoes, bags, purses and accessories. The collection will be introduced to retailers one by one from spring 2024.

Imagine8 Magic will design Mixies jewelry and accessories. The range will be launched in spring with a retail-exclusive hat and sunglasses.

"This innovative and colorful toy brand has clearly captured the imagination of children around the world and is perfectly positioned to bring its magic to many licensing categories," said Sandra Vanstan, Head of Licensing at William Lamb Group.

Norman Thompson, Managing Director of Imagine8, added: "Combining the huge appeal of Magic Mixies with our own expertise in licensed characters is a great opportunity to extend this popular brand into new categories (...)".

Bulldog is also in further negotiations with various partners in secondary toys, craft and activity items, publishing, home textiles and other software segments.

Source: www.brandsuntapped.com